The difference between curbside and pickup is that with curbside pickup the customer doesn’t need to leave the car, whereas regular pickup usually involves the customer having to go in-store to collect their order. Sometimes this means waiting in a long ‘online order’ or ‘mobile order’ queue.
A perfect curbside pickup experience is one that ensures convenience for customers. The customer drives to the store where a store employee is waiting in a designated area to hand over the order. There’s no having to call, text or go in-store to alert staff of their arrival, customers simply drive up, and go.